This will consequently improve the domain authority of the website. A typical SEO strategy will include processes to gain backlinks, improve response time, internal link building, competitor research, and many other aspects. It is a much broader term that not only supports search engine positioning efforts but also focuses on domain-level optimizations. SEO focuses beyond page-level optimization.

To put it simply, all search engine positioning is SEO, but not all SEO is search engine positioning. Although these terms are very closely related, there are a few subtle differences. Search engine positioning is essentially a subset of the more popular term search engine optimization. We will be discussing these methods in the further parts of the article.ĭifference between search engine positioning and search engine optimization? There are a number of processes that help achieve this goal. This requires occasional maintenance to optimize for changing dynamics and make the necessary adjustments. But search engine positioning is a continuous process that not only helps pages rank at higher positions but also helps maintain the current rankings. Most marketers think on-page optimization is a one-time effort, which once done well will reap benefits forever. So search engine positioning essentially helps websites to increase their organic traffic and in turn their CTR (click-through-rate). Naturally, higher-ranking pages witness a larger pool of visitors. The goal here is to optimize a web page such that the page eventually ranks at the top position for that particular keyword. But the practice of optimizing can be done for any search engine like Bing or Yahoo.Īt the center of the search engine positioning process is a basic organic keyword. Teams most commonly optimize web pages keeping Google in mind. Search engine positioning has a number of on-page components but the most influential among them is the content. It essentially is a continuous process of climbing the ladder of search rankings to eventually sit on the first position. Search engine positioning, in simple terms, is defined as the process of optimizing web pages so they rank in good positions for search queries.

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